KLM Cheese Sandwich

June 13, 2026

mike@thirdactpartners.com

The flight attendant handed me a plastic bag labeled “Hand Crafted Sandwich – Vegetarian Selection”.  I wasn’t very hungry, since it was the fifth meal I had been served in the last 24 hours.  Out of boredom I tore into it.  It was a cheese sandwich.  My initial thought was “This is just sad.  After all, it’s almost brunch time.”  But I soldiered on and took a bite.  It turns out this was a great cheese sandwich.  The Dutch had pulled out all the stops.